Evaluation Question Two:

Production Development:

Evaluation Question Three:

What have you learnt from your audience feedback?

For my audience feedback i decided to interview a group of people who fit my target audience. Although i did not interview anyone after the final product was finished, i did however gather some from the product that was nearly finished. I used this to gain an understanding as to what when well and what they thought could be improved in the video. As well as interviewing my target audience about my main product, i also asked them questions about my two ancillary products (digipak and website). In order for me to gather a solid amount of information i needed to ask questions that would allow me to gain an understanding and help improve my main product. 

Audience feedback is a key part of the production process as it allows us to improve our product before it is completely final. It also enables us to create a final piece that we know our audience will enjoy watching and want to watch. 

During the production:

This is feedback from our class after they first watched the video. 

My conclusion was that we needed to speed up the rest of the filming and editing process and also make sure that we put the footage together in the right order after editing it. 

I also discovered that i need to make sure that there are no mistake no matter how small, for example making sure everything is on time and that both the actors are on the right side the whole duration if the video. 

Post production:

Did you enjoy my music video? if so why and what was your favourite aspect of it?

Leila (18): "I really liked the beginning with the light bulbs, i thought that was clever and looked professional. I also thought it was clever how in sync the actors were and how well the video flowed. My favourite part was the beginning when both the actors look at the camera and then look away, i thought it was edited well as well and was easy to watch". 

Hannah (18): "My favourite part was the flashbacks, with the black and white effect, i thought they helped explain the story really well. I especially liked that the screen was split into two and both the girls lived their different lives at the same time, i also thought the colour effect that was put on made it look really good". 

Iman (17): "I liked how well the video flowed with the song and both the sides of the screen were in sync and both the girls did their actions at the same time. I thought it was clever how both girls are feeling the same but one is seen to be sad and the other was seen to be happy but in reality they're both sad and feel upset". 

Would you watch the video again and recommend it to others?

Leila: "Yes definitely, i really enjoyed it and i like the song anyway so yeah. i would recommend it to someone". 

Hannah: "Yeah i liked it a lot and thought it was done well and also helps provide an important message to others. I would also recommend someone else to watch it". 

Iman: "Yes i would watch it again, i loved it and thought it was done really professionally. I would 100% recommend it to someone else". 

Was there anything you did not like about the video? if so how could i improve it.

Leila: "The only thing i would say to improve on is maybe use the same colour gradient that you used at the beginning, use it throughout the video, aside from that everything was good".

Hannah: "urm, there was a bit of jerky/shaky footage in the middle which if you were able to edit that, that would help it a lot".

Iman: "It was slightly slow in the middle, but the pace picked back up after a few seconds".

In your opinion does the video convey the R&B genre?

Leila: "I would say it does, this was because of the style in which you guys did it and how it was edited. Also the song helps to show the genre of song as well".

Hannah: "not straight away, but after a few seconds i realised that it was R&B, mainly from the colour editing which i thought was a clear indication of the genre".

Iman: "Yeah i would say you are able to tell, for me i was able to tell straight away because i like R&B music and therefore was able to pick up on it straight away, also the song is as well"

Were there any aspects in the video that you would recognise or expect to see in other R&B videos?

Leila: "For me at one point i did actually feel like it could be a professional music video. I think this was because of the editing and the actual filming itself".

Hannah: "The split screen and the consistency of it and the slow motion, I've definitely seen that in other videos before". Also the story line  as well was a clear representation, cause even though most videos are about a couple, you got the relationship clear and easy to watch. 

Iman: "The colour and editing of the video makes it look so professional and i think just the way everything has been put together makes it look really good and legit".

What did you think of my website, did you like it? if so why, were there any favourite parts? is there anything i can improve on?

Leila: " I love your website, i think it looks really professional and all the pages on it are easy and clear to read. My favourite page is the home page because i think the back story has been written cleverly so that as the audience you can link the video with the back story. The only thing i would say to improve on is put more pictures in the gallery".

Hannah: "Yeah i really like your website, i think it looks really good and has been done perfectly. i especially love the colours and all the pictures, they make it look so professional. I also really liked the 'shop' page, i think the merchandise looks so sick and could actually be real. I think you could out in some social media links maybe".

Iman: "The website looks really sophisticated, i think my favourite page would have to be between the shop and the music page. This is because i think it's really clever how you edited the song so that it has your artists name but the song actually plays out loud. The shop is so good as well, the variety of what you can buy makes it amazing. I think that the only thing i would say to improve on is the social media links, but apart from that its so good".

What did you think of my Digipak, did you like it? if so why, is there anything i could improve on?

Leila: "I think your digipak looks so good, i love the editing that's been done, the colour is so eye catching and looks really bold. The back cover could be clearer to read, but everything else is amazing".

Hannah: "The front cover and whole digipak is so colourful and the colours really pop. I also think it is really clever how you've named and ordered the songs so that they tell a story, from him being sad and in a dark place to being happy and positive. I think you could have made the writing a bit more clear".

Iman: "The digipak looks really good and i love the edited pictures, the colours as well stand out really clearly, i also like the song names. Maybe have the logo on the back bigger".

Evaluation Question Four:

Digipak Development:

Before I  initially started my digipak design I used this template in order to assist me as it provided me with a guideline of how to structure my design and enabled me to complete a professional looking Digipak design.


 

As you can see from the picture that have been provided, these are the images i decided to use for my design, I used a DLSR camera to photograph my artist. The pictures came out looking clear, with high quality due to the equipment i used. I found that using this specific camera enabled me to achieve high quality pictures that i used.
I decided to have him stand and pose looking into the distance as it made him look professional and create a 'Star Image'. It then meant that i was able to edit them and enhance the appearance of the photos. For the background I decided to have him stand in front of either a plain wall or the exotic leaves on the tree outside. This was so that there was synergy between the location and genre. 

Using Adobe Photoshop and illustrator, these software's allowed me to be able to edit and develop the images to complete the criteria and conventions of my artist and the genre.

On the front cover i edited the colour grading and layered the images so that they overlapped. This meant that it created a glitching effect, i also fringed the photo as it helped with the colours. I used contrasting colour grading to that the images really stood out and also so that the layers showed the colour contrasting.

The back cover I used a different photo however kept the artist on the page, I used the same effect and therefore was able to  replicate the design and editing. Using Photoshop again it allowed me to correlate the images. I then used illustrator to pick a font and style of writing to include the legal information and also the names of the songs. I have to admit however due to the image having many colours it did create a slight obstacle with making sure that the writing was visible, however i overcame this by having a contrasting colour of writing so that it was visible.

For the inside left and inside right, I used different images as it would create a sense of the genre in which the artist is. I used one photo of a crowd looking onto the stage of the performer, this was to show the perspective of the audience when watching my artist perform. The other image was of my artist which i created the CD to have his image on the CD. It was quite tricky trying to fit the image into the circular shape and making sure that it looked okay and neat. However I managed to complete this and make sure that the editing on the image was visible as well as it fitting the Digipak template.

Website Development:

About Page:

Today I decided to develop the 'About me' page on my website, this was because I felt as though it was a key part of my artist's back story and official image. The 'About me' page is also a significant element of my artist and genre as it allows the audience to be able to connect personally with the artist and for them to be able to understand his music even more. It also portrays a specific image of the artist and how the audience will view them.

Tour Page: 

The 'Tour page' in my personal opinion is significant because it illustrates to the audience that the artist is professional and also wants to expand his success. I developed my tour page by expanding the locations and venues on it and also making sure that the performance times and prices are displayed on the website as well.

Shop Page:

For my 'Shop Page' I decided to design my own merchandise that was specifically designed to suit my artists genre and music style, I also wanted to make sure that the merchandise represented my artists personality, therefore I stuck to a colour scheme. I developed my 'Tour Page' by expanding the range of different clothing items, for example including Hoodies, Hats, Phone cases ect.

Production diary entries:

Production Diary Entries:

Day 1 :

Today was our first day of filming, we decided to do the scenes where Becky was walking home and also the scenes Richmond Park. Unfortunately some of our time was not productive as we were unsure as to how to use the camera, this meant that we needed to figure that out before doing any actual filming. We did however manage to gather some good footage specifically of Becky opening her gate and going into her house. Today we attempted to film some additional shots from the inside of the house rather than the outside but the lighting was quite dark and we decided that the footage didn't look of a good enough quality to use in the video so we decided to leave it at the bit where the front door closes- this was from outside. Despite not being able to film a huge amount, we did however manage to achieve in getting some good footage that was a clear and standard quality. 

Day 2 :

Today started off well due to the fact that we all finished school early and we had all of the equipment ready to use. However, when we got to the park and attempted to film some scenes most of the park scenes, the camera kept stopping the recording half way through the shot and showing a 'Card Full' error. This was frustrating as it was cold and we didn't have many SD cards, however we did manage to gather some good footage of me and Becky looking into the camera, this was for the beginning of the video. 

We then went back to my house and swapped the SD cards and carried on filming, this allowed us to then film the rest of the footage that we needed. 

Day 3 - Today we all had a really  successful day - we started filming at around 11:00 am and with the help of our friend Sara, we managed to film chunks of me going home. We planned to film in Richmond Park today, however we didn't have enough time so the footage of me travelling home. Today we also managed to film my shower scene which is going to go at the beginning of the music video. The corresponding footage Becky will film in her own time as we don't all need to be there. Both of these scenes will be filmed on the GoPro.

Day 4 - With the deadline for the rough cut soon approaching we wanted to get most of the remaining footage filmed today, specifically all of the park scenes so we wouldn't have to go back as it is time consuming. This day we managed to film a fair amount -  all the scenes we filmed consisted of myself and Becky walking through the park. We also managed to film the footage that was needed after the scenes of Becky and her dad in their kitchen - this included her going upstairs to her room, crying on the bed, and finding the picture on the floor after throwing her books on the floor. This was a really productive day and we think we'll need to film most likely one more time however after then we should be finished. Ideally we would have wanted to shoot all the footage before editing however due to  various technical problems we have had to deal with, we have been editing the footage that we have as we go along. With the majority of the footage now filmed we hope to get together a decent rough cut. 

Day 5 - This was hopefully out last day of filming. After all staying after school to edit we left school at around 3:30 and went straight to my house to film the remaining footage which was the scenes of me greeting my mum and talking to her, and then finding the picture in my room. This was another productive day, although it was fun we hope to be finished filming now and moving our focus to editing in order to get the music video finished before the deadline.