Music Video Analysis:

Everything you never had ( we had it all)- Breach:

Everything you never had (we had it all) is a song made by British producer Breach, which also features the vocals of Andreya Triana. Everything you never had was released on the 18th of November 2013 and was released under Atlantic records and Warner UK. The music video for the song was released onto Youtube on the 9th of October 2013. 


The music video begins with a dancer  walking into a club that is filled with loud music. As the audience, once the camera first enters the club it is as though you - yourself are following behind her and can hear the bass of the music as she continues to walk through. Once the dancer has fully entered the club, the camera begins to go closer towards the main dancer and character of the video - Jo White. As the camera focuses on Jo you are still able to visibly see the other dancers and extras in the back, however as the lighting changes, the other dancers slowly begin to fade as the camera focuses more on Jo. from the audience perspective it looks as though she is alone in the room, however she makes facial expressions and gestures in other directions as though there are people around her.  The music video focuses on the dance and narrative of the story. In a daydream sequence she imagines herself letting her mind, body and soul go, first by multiplying three times with less clothing each time, then four more times with the skin, skeletons, and organs becoming visible, and finally appearing as an angel with halo as they all dance in sequence at the same time. When the song ends, the woman returns to reality, dancing among the club goers on the dance floor.  The music video may have costed a fair amount, however most likely not as expensive as others due to the fact that there are not many scenes with extras or other dancers (aside from the beginning and end scene). However, the producers would've had to spend money on the special effects, Jo White herself and the costumes. 

Mise- En- Scene:

The video starts off in a dark rooms that has changing coloured lighting. there are not many props shown in the video, as the audience's perspective you are mainly able to see the dancers in the back and Jo White in the centre of the scene. As the camera slowly closes up on Jo's face, you are just able to see her silhouette and vaguely her features.
As the camera finally fully focuses on Jo, the lighting begins to increase and she is shown to be on her own on the dance floor in the perspective of the audience, however from her point of view she is still around the other people in the club.


Jo begins to start dancing and allow the music to take control of her. The audience then see how Jo multiplies into three and each time is undressed one piece of clothing at a time.
Jo then begins to start a dance routine and as her dance progresses she begins to multiply even more. The use of her multiplying may make the audience question why this is happening and what it means.
The motive behind the multiplying is to show the audience how the music is in control and allows Jo to set her mind free and allow the music to connect to her body on the outside and internally as well, which is why her internal body parts are shown to be replicating her dance route and joining in. Her costume in the video demonstrates how she likes to express herself and not care what others think, her hair colour also portrays how she feels free to express herself. The reason for her to be seen as being by herself in the room is to show how she is free to be herself and feels like its just her there and no one else. 



Camerawork:

The first camera shot and technique that is used is a Dolly camera movement. This specific camera movement is used so that the director is able to slowly and smoothly close up on Jo and her face specifically.
Once Jo is in the club by herself a medium, wide shot is used to capture her facial expressions and body language. This specific type of shot is the one that is mainly used during the duration of the music video, however at certain points the camera is zoomed out so that the whole of Jo's body is completely in the frame and the audience is able to see her dancing. This frame is also to capture the location in which the music video is being filmed, For example at the beginning of the music video when the extra walks into the night club, the audience is able to tell where the location is due to the lighting, music and amount of people that are there, however the whole of the frame isn't being shown. This frame is also key for when a new version of Jo is joined/ joining.  It is clear that the camera is constantly on a Dolly which allows the cameraman to circle Jo when dancing without the camera jerking- this allows a smooth shot when filming. Any close ups that are filmed are used to capture any shots of Jo lip syncing to the music which allows the audience to feel more of a connection when watching.

Sound:

In terms of sound, one of the main sounds that you are able to hear throughout the music video is the lyrics of the song. The song was written by Andreya Triana (the singer herself), Dee Adam and Ben Collier, and then it was produced by British producer Breach. 'Everything you never had is in the music genre category of Pop/ House music, this is due to the beat and the lyrics of the song.
At the beginning of the song all you are able to hear is the bass of the song as if you were standing outside the room the song was playing in. As the camera enters the club in the video, the bass becomes louder and less muffled. The lyrics of the song begin to start. At the end of the song you are able to hear an abrupt sound effect that signifies the end of the song and that reality has hit Joe.


Editing:

The editing in this video has many basic cuts that have been done to each of the shots. The editing may have become more complex when trying to fit each version of Joe in time to the music and perfectly behind the one in front. There is good use of editing at the beginning of the video and the end when the music becomes quieter and more faint, the lighting is toned down and the bright colours are exaggerated.

Lastly, the editing is key for when each version of Joe is introduced into the next shot. By the end there are eight versions of Joe and each time with one layer missing, this is a clever way to showcase to the audience how the music allows Joe to let go of everything and just be in tact with the music.



Additional:
As Joe is the main character within the entire music video, she is placed at the front. the camera angles also are in her favor as there is one directly in her view with a medium angle to show she is in control and in focus. The use of different versions of herself could apply to audiences who are into events such as raves, festivals and concerts- also people who are able to let go of themselves when they listen to music.










The record labels that participated in the production, release and coming together of the music video were Warner Records and Atlantic. Although Warner is a popular conglomerate, i do not think that it influenced the music video significantly.


Although it is not stated specifically who the target audience is for this music video, i think that it is aimed at young adults who are trying to find themselves and who like to express their personalities. this is due to the way that Joe White is presented in the video and also the message behind it.